Online marketing is an entirely a different process than offline marketing and with the advent of current times; the online mode of advertising really does make more sense. Here are the differences between these two modes.
Reach in online and offline marketing
Undoubtedly that online advertising can wrap more traffic in a small interval of time as compared to offline advertising. Obviously, an online marketing campaign has the potential to reach more people than an offline campaign can reach. While taking offline mode, people are not really reading the stuff which is not to their interests and there is no option to viral like they can do online.
Cost of online and offline marketing
If we use traditional offline promotional techniques like Radio, Newspaper, and Television are the best ways to do offline promotion. But the cost will be always high for these platforms. To get success in offline marketing, we should typically spend more amount than online. The main purpose of advertising is to improve visibility, so if we need more visibility, we should spend more money on it.
To get online presence through online promotion, we just need to buy a domain name and web-hosting. Obviously, we might need a web designer to design the website or to invest some amount in marketing techniques like SEO, SMO & SEM to boost online presence. These techniques will always be cheaper and more cost-effective than traditional advertising. At the initial stage, we can start doing promotion on Social networking websites like Facebook, Google Plus, LinkedIn or Twitter etc., it helps you promote your business without any cost.
Conversion of sales in online and offline advertisement
If you have an e-commerce website, online marketing is extremely important. It is easier to let somebody see your products range online as well as for the consumers to buy it. Development in internet and E-Commerce websites have amplified the awareness of users for online shopping. They can just simply sit anywhere and can buy almost everything. Offline, readers must make a decision to search for your brand or visit your store, and although many might intend to, they don’t always follow through.
There are also some advantages of offline advertising. Mainly it helps to interact and making relationships stronger with the customers. Improving engagement can help boost visibility, and word of mouth travels faster online than in the offline world. But, on the other hand, offline marketing has a certain professional attraction to it that some customers will value highly especially those who are doubtful of online companies or disbelieving of the internet in general.
Basically, a smart company with a good marketing campaign will put together print and online channels in an exclusive marketing mix. Both marketing techniques work well together and will create a strong brand image.
Online and offline advertising may be two poles apart, but eventually, they’re not that dissimilar. Where one is weak, the other is strong and so thinking about the better picture when designing your marketing campaign is important.